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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
| Topic 2: AI and Arbitration | 8% | - AI-driven prioritization - Business levers for ranking - Action arbitration logic |
| Topic 3: Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Topic 4: Decision Strategies | 15% | - Design and test decision strategies - Predictive analytics integration - Adaptive models |
| Topic 5: Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Change management - Operational workflows |
| Topic 6: Channels | 10% | - Multi-channel delivery - Email and third-party integration - Real-time containers |
| Topic 7: Engagement Policies | 15% | - Build engagement strategies - Design and manage customer journeys - Define engagement policies |
| Topic 8: Next-Best-Action Concepts | 12% | - Always-on outbound essentials - Optimize Next-Best-Action strategy - Optimize customer value in contact center - One-to-one customer engagement - Define starting population - Customer engagement blueprint |
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NEW QUESTION # 81
GlobalRetail operates in a fast-changing digital marketplace where customer preferences and competitor offers change weekly. Their marketing team struggles with lengthy approval processes that prevent quick responses to market trends, often causing them to miss critical engagement opportunities.
What does agility represent in the context of customer engagement projects?
Answer: D
NEW QUESTION # 82
U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub. The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria:
1. Customers must be above the age of 18 to qualify for credit card offers.
2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.
3. The Platinum Card, one of the credit card offers, is suitable for customers with debt-to-income ratio < 45.As a decisioning architect, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
A close-up of words AI-generated content may be incorrect.
NEW QUESTION # 83
U+ Bank, a retail bank, is designing an engagement policy for its credit card promotions. To meet legal requirements, the bank must ensure that only customers aged 18 or older are considered for any credit card offer.
Which policy configuration level should U+ Bank use to implement the age requirement (18+ years) for all credit card promotions?
Answer: D
NEW QUESTION # 84
U+ Bank wants to use Pega Customer Decision Hub"* to display a credit card offer, the Standard Card, to every customer who logs in to the bank website.
What three of the following artifacts are mandatory to implement this requirement? (Choose Three)
Answer: B,E
NEW QUESTION # 85
U+ Bank has decided to use the Pega Customer Decision Hub, M to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION # 86
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