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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Configure send settings - Select appropriate tools for sending - Create and customize email content - Manage and organize campaign content |
| Topic 2: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Topic 3: Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention |
| Topic 4: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Configure segmentation tools - Import and manage subscriber data |
| Topic 5: Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
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NEW QUESTION # 113
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
Answer: C
Explanation:
To ensure that individual office locations have access to patient portal registration data without accessing the parent level BU, the marketing team can use the filter activity after the fileimport to populate shared data extensions. These shared data extensions can be set up to be available to child BUs, allowing data access while maintaining data security and separation between BUs.
References:
Salesforce Marketing Cloud Documentation on Shared Data Extensions
Salesforce Marketing Cloud Documentation on Filter Activities
NEW QUESTION # 114
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
Answer: C
Explanation:
Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.
References:Salesforce Marketing Cloud Documentation on Subscriber Acquisition Best Practices
NEW QUESTION # 115
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
Answer: C
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers
NEW QUESTION # 116
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
Answer: C
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Email Studio Overview and Send Management
NEW QUESTION # 117
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
Answer: B
Explanation:
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports
NEW QUESTION # 118
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