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| Section | Weight | Objectives |
|---|
| Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs
|
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
|
| Email Marketing | 20% | - Explain how to create and send emails - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates
|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
|
| Lead Management | 24% | - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
|
| Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
|
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Quiz Salesforce Marvelous MCAE-Con-201 Reliable Exam Vce
The value of professional qualification has been shown to rise with time. For the advancement of your profession, exams like the Salesforce exam given by Salesforce are crucial. Candidates aim to pass the Salesforce Certified Marketing Cloud Account Engagement Consultant exam on their first attempt. With Salesforce MCAE-Con-201 Exam Questions, applicants may study for and pass their desired certification exam on the first attempt. You may use Free4Torrent's top MCAE-Con-201 study resources to prepare for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam. The Salesforce MCAE-Con-201 exam questions offered by Free4Torrent are dependable and trustworthy sources of preparation.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q34-Q39):
NEW QUESTION # 34
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
- A. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
- B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
- C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
- D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
Answer: D
NEW QUESTION # 35
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
- A. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
- B. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
- C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
- D. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 36
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Test List
- B. Static or Dynamic list
- C. Static List
- D. Dynamic List
Answer: C
NEW QUESTION # 37
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing completely replaces broad-based marketing.
- B. Account-based marketing personalizes experiences for prospects.
- C. Account-based marketing can be implemented in stages.
- D. Account-based marketing is only a good fit for certain industries.
Answer: B,C
NEW QUESTION # 38
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Refine scoring and grading models to only give the Sales team the most qualified leads.
- B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- C. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
- D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
Answer: A
NEW QUESTION # 39
......
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