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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Passing Score: | 67% |
| Exam Format: | Scenario-based questions, Multiple-select, Multiple-choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Available Languages: | Japanese, French, English, German, Spanish |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200 + applicable taxes |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
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Salesforce Marketing-Cloud-Consultant Exam은 Salesforce Certified Marketing Cloud Consultant Exam으로도 알려져 있으며, Marketing Cloud 솔루션을 구현하고 관리하는 전문가들의 전문성을 증명하고자하는 사람들을 위해 설계되었습니다. 이 시험은 비즈니스 목표와 일치하는 마케팅 전략을 디자인하고 구현할 수 있는 능력뿐만 아니라, Marketing Cloud의 기능, 기능 및 모범 사례에 대한 지식을 검증합니다.
질문 # 33
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
정답：C
설명：
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5https://help.salesforce.com/s/a
질문 # 34
Scenario: NTO is creating a birthday journey and wants to divert contacts who have redeemed a promotional code before sending reminder emails on the 15th and 20th of each month. The transactional information is stored in a separate data extension from the journey's entry source. They need to compare the customer number field between the journey source and transaction data extensions.
Which activity would they use to accomplish this?
정답：B
설명：
The correct answer isD, because:
In Salesforce Marketing Cloud'sJourney Builder, aDecision Split Activityallows marketers to direct contacts down different paths based on defined attributes.
Whencomparing data from the entry source(Journey Data)and from additional data extensions(Contact Data or Event Data Extensions like a Transaction DE), you must configure the Decision Split to reference both Contact and Journey Data.
Salesforce documentation explains:
"Journey Datais information captured at the moment of journey entry (i.e., the fields from the entry event data extension).
Contact Datais information related to the contact stored outside the entry event, often in other data extensions linked to the Contact model.
To compare fields across these datasets inside a Decision Split, you must configure the split to useboth Contact Data and Journey Data." (Source: Salesforce Help - Journey Builder Decision Splits Overview) Specifically, for NTO:
* Journey Datawould be the birthday journey source Data Extension.
* Contact Datawould be the external Transaction DE containing promotional code redemption information.
Key actions required:
* UseDecision Split Activity.
* Configure the decision split to evaluate bothContact Data and Journey Data.
* Compare theCustomer Numberfields between both datasets to determine if a promotion was redeemed.
Why the other options are incorrect:
* #A. Decision Split Activity using only Contact Data:
* Only using Contact Data won't allow comparison with the Journey Data (entry DE values).
* #B. Decision Split Activity using only Journey Data:
* Only using Journey Data won't allow checking against external Transaction Data Extensions.
* #C. Einstein Split Activity:
* Einstein Split uses AI to predict engagement (like open or click probability), not field comparison across datasets.
Additional official extract for clarity:
"When building decision splits that rely on both entry data and external profile attributes, ensure to select the appropriate source (Contact Data and Journey Data) to create accurate comparisons." (Source: Salesforce Marketing Cloud Journey Builder User Guide) Thus, the correct answer isD.
질문 # 35
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
정답：D
설명：
To report on 'Not Sent' contacts in Journey Builder, Northern Trail Outfitters should use the standard report
'Subscribers Not Sent to'. This report shows how many contacts were not sent an email due to various reasons, such as unsubscribes, bounces, duplicates, or errors.References:https://help.salesforce.com/s/articleView?id=sf.mc_rn_subscribers_not_sent_to_report.htm&ty
질문 # 36
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
정답：D
설명：
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
질문 # 37
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?
정답：D
설명：
To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.
Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images.References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type=
질문 # 38
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