Salesforce Certified Marketing Cloud Account Engagement Consultant practice dumps & Marketing-Cloud-Account-Engagement-Consultant exam dumps

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| Section | Objectives |
|---|
| Email Marketing and Engagement | - Email creation and delivery
- 1. Deliverability and sender reputation management
- 2. Email templates and dynamic content usage
|
| Automation and Campaigns | - Automation tools
- 1. Automation rules and completion actions
- 2. Engagement Studio programs
|
| Reporting and Administration | - Analytics and system configuration
- 1. User roles, permissions, and setup configuration
- 2. Campaign reporting and ROI tracking
|
| Account Engagement Fundamentals | - Platform architecture and key concepts
- 1. Business units and org structure
- 2. Account Engagement (Pardot) objects and data model
|
| Lead Management | - Prospect lifecycle and grading/segmentation
- 1. Lead qualification and scoring model configuration
- 2. Sync behavior with Salesforce CRM
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q76-Q81):
NEW QUESTION # 76
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- C. Nothing will display
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
Answer: A
NEW QUESTION # 77
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria " prospect score in scoring category greater than 1 " to send an autoresponder email
- B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria " prospect has tag new- product " to send an autoresponder email
- C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria " prospect score in scoring category greater than 0 " > set the list as the recipient list of an engagement program
- D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
Answer: C
NEW QUESTION # 78
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect replied to an email
- B. Prospect unsubscribed from an email
- C. Prospect was deleted by a user
- D. Prospect viewed a landing page
Answer: B,D
NEW QUESTION # 79
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Static or Dynamic list
- B. Dynamic List
- C. Test List
- D. Static List
Answer: D
NEW QUESTION # 80
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Use the Marketing Cloud Account Engagement Lightning App
- B. Purchase separate Marketing Cloud Account Engagement accounts
- C. Enable " Business Unit ' connector setting
- D. Move all users to Salesforce Lightning
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm & type=5
NEW QUESTION # 81
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