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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Social Studio10%- Social media publishing and engagement
- Content management and moderation
- Social analytics and reporting
Triggers7%- Data extension and trigger management
- SOAP and REST API triggers
- Event-driven automation
Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- MobileConnect features and capabilities
- GroupConnect and WhatsApp integration
Ad Studio12%- Campaign management and optimization
- Integration with advertising platforms
- Audience targeting and segmentation
Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Einstein Copy Insights
- Einstein Engagement Scoring
- Send Time Optimization
Journey Orchestration25%- Entry sources and audience evaluation
- Comparison between Datorama and Google Analytics
- Reporting and performance analysis
- Journey design and best practices
- Activities and decision splits
Interaction Studio8%- Real-time interaction management
- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities

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Quiz 2026 Useful Salesforce AP-214: New Marketing Cloud Advanced Cross Channel Accredited Professional Test Format

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q67-Q72):

NEW QUESTION # 67
Which three features are supported in MC Advertising Studio?

Answer: A,C,D


NEW QUESTION # 68
Where would you add a topic profile

Answer: D

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:


NEW QUESTION # 69
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Answer: B,D


NEW QUESTION # 70
What is the difference between an in-app message and an inbox message?

Answer: D


NEW QUESTION # 71
What is the most frequent option to refresh an Advertising Audience?

Answer: A


NEW QUESTION # 72
......

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