MCAE-Con-201 Exam Score | Latest MCAE-Con-201 Test Question

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| Section | Weight | Objectives |
|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
|
| Topic 2: Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
|
| Topic 3: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
|
| Topic 4: Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
|
| Topic 5: Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
|
| Topic 6: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
|
| Topic 7: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
|
| Topic 8: Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q24-Q29):
NEW QUESTION # 24
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
- A. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
- B. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
- C. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
- D. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
Answer: B
NEW QUESTION # 25
Which is true about Marketing Cloud Account Engagement API limits
- A. All editions have 10 000 API limit
- B. No limits at all
- C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
Answer: C
NEW QUESTION # 26
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- C. Create an engagement program to send educational content and notify sales if they engage.
- D. Send the prospects a monthly newsletter with product demos or free trial offers.
Answer: A
NEW QUESTION # 27
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
- B. Refine scoring and grading models to only give the Sales team the most qualified leads.
- C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Answer: B
NEW QUESTION # 28
Select available Webinar Scoring Rules
- A. Webinar Refusal
- B. Webinar Invited
- C. Webinar Attended
- D. Webinar Registered
Answer: B,C,D
NEW QUESTION # 29
......
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