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| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
| Email Marketing | 20% | - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Explain how to create and send emails |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
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NEW QUESTION # 24
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
Answer: A
NEW QUESTION # 25
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
Answer: A,D
NEW QUESTION # 26
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
Answer: C
NEW QUESTION # 27
How many variations of Dynamic Content it is possible to create
Answer: B
NEW QUESTION # 28
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
Answer: B,D
NEW QUESTION # 29
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