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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Data Integration14%- ETL feed system
- Salesforce Connector
- Data flows in and out of the system
- Event API
Setup & Administration6%- User attributes management
- Identity system configuration
- Initial setup process
Activation18%- Campaign testing and optimization
- Content creation and management
- Delivery channels
- Personalization campaigns
Sitemap18%- Overview and best practices
- Catalog and page mapping
- Web SDK implementation
- Unified customer profile
- Content zones
Solution Overview16%- Business value of real-time interaction management
- Product terminology
- Typical use cases
- Definition of Marketing Cloud Personalization
- Core components of standard implementation
Segmentation18%- Segment rules
- Filters and goals
- Segment overview
- Journey Builder segment listener
- Reporting and analytics
- Segment export
Einstein Capabilities10%- Recipe ingredients
- Einstein recipes

>> Valid Marketing-Cloud-Personalization Exam Objectives <<

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q24-Q29):

NEW QUESTION # 24
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Answer: A,D

Explanation:
To displayEinstein product recommendationsvia the Marketing Cloud Personalization Connector for Sales and Service Cloud, configure:
* Catalog Items (Answer A):
* Populate and maintain a catalog of products or content to enable recommendations.
* Einstein Recipes (Answer C):
* Set up personalized recommendation logic using recipes to determine which products are suggested.
References:
* Salesforce Marketing Cloud Documentation - Einstein Recommendations Integration


NEW QUESTION # 25
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Answer: D


NEW QUESTION # 26
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

Answer: D


NEW QUESTION # 27
How are anonymous visitors tracked?

Answer: B


NEW QUESTION # 28
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Answer: D

Explanation:
To include the visitor'saffinity scorein a Recipe, a marketer would:
* Use aBoosterto prioritize recommendations that align with the visitor's affinities or preferences.
* Boosters allow fine-tuning of recommendations to make them more relevant.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration


NEW QUESTION # 29
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