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| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment rules - Segment export - Filters and goals - Segment overview - Reporting and analytics - Journey Builder segment listener |
| Solution Overview | 16% | - Typical use cases - Definition of Marketing Cloud Personalization - Core components of standard implementation - Business value of real-time interaction management - Product terminology |
| Data Integration | 14% | - Data flows in and out of the system - Event API - ETL feed system - Salesforce Connector |
| Setup & Administration | 6% | - Initial setup process - Identity system configuration - User attributes management |
| Sitemap | 18% | - Content zones - Catalog and page mapping - Web SDK implementation - Unified customer profile - Overview and best practices |
| Activation | 18% | - Personalization campaigns - Content creation and management - Campaign testing and optimization - Delivery channels |
| Einstein Capabilities | 10% | - Recipe ingredients - Einstein recipes |
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NEW QUESTION # 81
How many total global goals and filters can you define for your dataset in IS?
Answer: B
Explanation:
* Interaction Studio allows you to define a maximum of64 global filters and goals combinedper dataset.
* These filters and goals help refine data views and track performance based on specific criteria or objectives.
References:
* Salesforce Interaction Studio Documentation - Filters and Goals Limits
NEW QUESTION # 82
What attribute and value is passed in the event API request for returning server side campaigns?
Answer: C
Explanation:
In theEvent API requestfor returning server-side campaigns inSalesforce Interaction Studio (IS), the attributeSourcewith the valueServeris used. This ensures that the request explicitly identifies that it is for server-side campaigns, distinguishing it from client-side campaigns.
NEW QUESTION # 83
How many total global goals and filters can you define for your dataset in IS?
Answer: B
NEW QUESTION # 84
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
Answer: A,B
NEW QUESTION # 85
Which two options are valid use cases for a segment?
Choose 2 answers
Answer: B,D
Explanation:
* Users who purchased a certain value: Segments can identify high-value customers for retention or upsell campaigns.
* Users who abandoned a shopping cart: Segments track users who exhibited intent but did not complete a purchase, enabling re-engagement.
NEW QUESTION # 86
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