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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Lead lifecycle management - Static and dynamic lists creation and segmentation - Automation rules and segmentation rules - Completion actions and page actions |
| Topic 2: Engagement Studio | 17% | - Program structure and components - Building and updating engagement programs - Program logic, triggers and actions - Program performance and optimization |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Form handler setup and integration - Form creation, configuration and use cases - Landing page design and deployment - Performance metrics and optimization |
| Topic 4: Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process |
| Topic 5: Email Marketing | 20% | - Email deliverability and compliance - Email reporting and performance analysis - Email creation and sending process - Email types, templates and capabilities |
| Topic 6: Administration | 11% | - Recycle bin functionality and data recovery - Field creation, mapping and management - Data synchronization between Account Engagement and Salesforce - Scoring and grading model configuration |
>> Marketing-Cloud-Account-Engagement-Specialist考試內容 <<
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問題 #272
Form or Form Handler? I want to use progressive profiling to personalize my form.
答案：B
解題說明：
Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form
問題 #273
Which three user role security limits can be added to an individual user account? (Choose three answers.)
答案：C,D,E
解題說明：
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export. User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles
問題 #274
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
答案：A
解題說明：
Explanation
According to the Salesforce documentation, the explanation for why the completion actions did not occur when the client submitted their Marketing Cloud Account Engagement form to test the form's completion actions is: A) The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors. A visitor filter is a feature that allows users to exclude certain visitors from being tracked and reported in Marketing Cloud Account Engagement. A visitor filter can be based on IP address, location, or domain. A visitor filter can help users to avoid tracking their own activities or those of their competitors. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. However, completion actions do not occur on filtered visitors, as they are not tracked or reported in Marketing Cloud Account Engagement. Therefore, if the client has a visitor filter set up to filter activities from their IP address, the completion actions will not occur when they submit the form. The 'email' form field being set up to exclude free email addresses, the client not un-pausing the completion actions, or kiosk mode being enabled on the form are not the explanations for why the completion actions did not occur when the client submitted their Marketing Cloud Account Engagement form to test the form's completion actions, as they are either irrelevant, incorrect, or nonexistent options for the form or the completion actions. References: Salesforce documentation
問題 #275
Which action removes the [[crm_deleted]] flag from a prospect record?
答案：D
解題說明：
Explanation
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking "CRM Deleted" on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. References: 2: [System Fields]
問題 #276
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
答案：D
解題說明：
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules
問題 #277
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此外，這些VCESoft Marketing-Cloud-Account-Engagement-Specialist考試題庫的部分內容現在是免費的：https://drive.google.com/open?id=1UqJkE2X0QZzMcOfKxJr9QXC-vySq5xRy