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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Salesforce Lightning Design System | 13% | - Identifying the purpose and resources of SLDS - Applying SLDS components and patterns |
| Topic 2: Configuration and Customization | 10% | - Understanding declarative customization options for UX - Configuring Lightning pages and apps for optimal UX |
| Topic 3: Interaction Design | 14% | - Creating wireframes and prototypes - Designing effective page layouts - Defining user flows and interactions |
| Topic 4: Visual Design | 11% | - Applying Salesforce Lightning Design System (SLDS) - Designing responsive and mobile-friendly interfaces |
| Topic 5: Discovery | 13% | - Identifying customer experience objectives and goals - Analyzing existing user experiences and identifying gaps - Determining business needs and user needs |
| Topic 6: Testing | 11% | - Analyzing testing results and making recommendations - Planning and conducting usability testing |
| Topic 7: Information Architecture | 12% | - Designing site maps and navigation structures - Creating effective labeling and categorization systems |
| Topic 8: UX Fundamentals | 16% | - Identifying user interface design principles - Describing the user-centered design process - Understanding accessibility standards and guidelines |
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NEW QUESTION # 77
A UX Designerhas created a new form for a call center that takes special delivery information from its customers.
The designer wants to ensure the call center staff finds the form easy and intuitive to use.
Which kind of testing should be conducted to validate this?
Answer: B
Explanation:
Usability testing is a type of testing that evaluates how easy and intuitive a product or service is to use by observing real users performing specific tasks. Usability testing can help the UX Designer to measure the effectiveness, efficiency, and satisfaction of the new form for the call center staff. Usability testing can also help to identify any usability issues or areas for improvement in the form design.Usability testing can be conducted in various ways, such as moderated or unmoderated, remote or in-person, qualitative or quantitative, or using various tools and methods12.Reference:
Usability Testing
Usability Testing Methods
NEW QUESTION # 78
How would a UX Designer Differentiate between voice and tone?
Answer: D
Explanation:
Voice and tone are two important aspects of UX writing that affect how users perceive and interact with a product. According to the Salesforce User Experience Designer Exam Guide, voice and tone are defined as follows:
Voicereflects the personality of the brand or product. It is consistent and does not change depending on the context or situation. Voice conveys the values, mission, and identity of the brand or product through the choice of words, phrases, and style of communication.
Tonereflects the way the voice speaks to the users. It is context-specific and can change depending on the user's mood, goal, and situation. Tone conveys the attitude, emotion, and empathy of the voice through the use of punctuation, grammar, and formatting.
For example, Mailchimp is a brand that has a distinctive voice and tone. Their voice is friendly, humorous, and quirky. Their tone varies depending on the user's experience, such as congratulating them for a successful campaign, or apologizing for an error. They use a tone map to guide their writers on how to adjust their tone for different scenarios.
1: [Salesforce User Experience Designer Exam Guide]
2: [Voice and Tone | Salesforce Style Guide for Documentation and UX Writing]
3: [Voice and Tone | Salesforce Trailhead]
4: [UX writing 101: A beginner's guide to mastering tone of voice]
5: [Tone of Voice and User Experience | UX Magazine]
6: [Things I learned designing the voice and tone for our company]
7: [How to use voice and tone in UX writing]
8: [Voice and Tone | Mailchimp Content Style Guide]
NEW QUESTION # 79
Cloud kicks wants to hire a deal closer.
Which three activities wouldsomeone in this role do each day?
Choose 3 answers
Answer: A,B,E
Explanation:
A deal closer is someone who is responsible for closing sales deals with prospects and customers. They need to update existing prospect and customer records to keep track of their interactions and status. They also need to log activities such as calls, emails, and notes to document their communication and follow-ups. They also need to review and work through their list of leads or opportunities to prioritize their tasks and identify the best prospects to focus on. These activities are essential for a deal closer to manage their pipeline and achieve their sales goals. Creating cases from issues and customizing and administering Salesforce are not activities that a deal closer would do each day. These are more likely to be done by a customer service agent or a Salesforce administrator, respectively.[Salesforce Certified User Experience Designer Exam Guide], [UX Designer Certification Prep: User Research], [UX Designer Certification Prep: User Roles and Personas]
NEW QUESTION # 80
A UX Designer wants to communicate the value of diversity, inclusion, and equality in design.
Which three business outcomes represent these values?
Choose 3 answers
Answer: A,C,D
Explanation:
Diversity, inclusion, and equality in design are values that can lead to positive business outcomes, such as less employee turnover, greater market share, and economic growth. These values can help create a more inclusive and innovative workplace, where employees feel valued, respected, and engaged, and where customers feel understood, represented, and satisfied. Some of the benefits of these values are:
Less employee turnover: Diversity, inclusion, and equality in design can reduce employee turnover by fostering a culture of belonging, trust, and collaboration, where employees can thrive and grow.According to a Salesforce report1, employees who feel a sense of belonging at work are 5.3 times more likely to feel empowered to perform their best work, and employees who feel their voice is heard at work are 4.6 times more likely to feel empowered to perform their best work. Moreover, employees who feel valued and included are more likely to stay loyal to their employer, reducing the costs and risks of hiring and training new staff.
Greater market share: Diversity, inclusion, and equality in design can increase market share by expanding the customer base, enhancing the customer experience, and improving the brand reputation.According to a McKinsey report2, companies in the top quartile for ethnic and cultural diversity on executive teams were 36% more likely to experience above-average profitability than companies in the fourth quartile. Moreover, companies that design products and services that meet the needs and preferences of diverse customers can gain a competitive edge and increase customer loyalty and retention.
Economic growth: Diversity, inclusion, and equality in design can contribute to economic growth by boosting productivity, innovation, and social impact.According to a World Bank report3, increasing women's labor force participation and earnings could add $172 trillion to global wealth. Moreover, companies that leverage the diverse perspectives and experiences of their employees can generate more creative and effective solutions, and companies that support social causes and environmental sustainability can create positive change and attract more customers and investors.
[Our 2023 Annual Equality Update: Where We Are and Where We're Going - Salesforce]1
[Diversity wins: How inclusion matters | McKinsey]2
[Women, Business and the Law 2020 | World Bank]3
NEW QUESTION # 81
A UX Designer at Cloud Kicks (CK) recommends a Salesforce Console application for CK's service representatives.
The service representatives work on multiple support cases hour, accessing them viaqueues, calls, or live chat.
Which console navigation feature would NOT be relevant to the designer recommendation?
Answer: D
Explanation:
A Salesforce Console application is designed to optimize the user experience for service representatives who work on multiple records and tasks at the same time. The console navigation features allow the user to access multiple records and related information in a single screen, without switching back and forth between tabs or windows. The features that are relevant to the designer recommendation are:
More than one detail item can be open at a time. This allows the user to work on multiple records simultaneously and switch between them easily.
Multiple subtabs can be beneath a single parent record. This allows the user to view and access related information, such as activities, emails, notes, and attachments, without leaving the parent record.
A split list of records and individual record detail can be seen on the same screen. This allows the user to browse through a list of records, such as a queue or a report, and see the details of the selected record on the same screen.
The feature that is not relevant to the designer recommendation is:
Service representatives with lower resolution monitors will have a better user experience. This is not true, because a Salesforce Console application requires a minimum screen resolution of 1024 x 768 pixels to display properly. Users with lower resolution monitors may experience scrolling issues or truncated information.
NEW QUESTION # 82
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