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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Journey Orchestration15%- Reporting and analytics for journeys
- Journey design and best practices
- Integration with Datorama and Google Analytics
Topic 2: Ad Studio10%- Ad Studio capabilities and campaign alignment
- Paid media integration with Marketing Cloud
Topic 3: Social Studio12%- Identity unification and data management
- Social customer service and engagement strategies
- Social Studio functionality and configuration
Topic 4: Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
- Performance reporting and optimization
- Multi-touch attribution and KPIs
Topic 5: Mobile Studio13%- Mobile messaging configuration and best practices
- MobileConnect and GroupConnect features
- MobilePush and WhatsApp integration
Topic 6: Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      Topic 7: Interaction Studio10%- Real-time personalization and interaction management
      - Cross-channel experience optimization
      Topic 8: Distributed Marketing2%- Centralized vs localized marketing management
      - Distributed campaign features and sending options

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q87-Q92):

      NEW QUESTION # 87
      Where would you set a threshold limit in social studio

      Answer: D


      NEW QUESTION # 88
      Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

      Answer: C


      NEW QUESTION # 89
      In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

      Answer: A


      NEW QUESTION # 90
      Which two use cases are best suited for the new MC Transactional Messaging API?

      Answer: A,D


      NEW QUESTION # 91
      Where would you add a topic profile

      Answer: C

      Explanation:
      * Understanding Topic Profiles:
      * Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
      * Admin Settings as the Central Hub:
      * Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
      * Detailed Steps:
      * Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
      * Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
      * Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
      You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
      * Why Other Options Are Incorrect:
      * A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
      * C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
      * D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
      In Summary:


      NEW QUESTION # 92
      ......

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