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| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Connect with Salesforce CDP and external systems - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Use API templates and data exchange standards |
| Loyalty Program and Process Configuration | 52% | - Establish access controls and permissions - Configure partner management and incentives - Configure core loyalty program features - Build analytics and reporting dashboards - Define experiential rewards and promotions - Set up tier models, levels and rules - Manage member profiles, enrollment and status |
| On-Going Loyalty Management | 10% | - Resolve operational and service issues - Leverage mobile and advanced features - Manage deployment across sandbox and production - Monitor program performance and optimize campaigns |
| Strategies and Design | 16% | - Plan promotion lifecycle and marketing strategies - Align loyalty solutions with business needs and requirements - Design loyalty architecture and solution overview - Define points, redemption processes and benefit structures - Apply implementation best practices |
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NEW QUESTION # 10
A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?
Answer: B
Explanation:
Personalized benefits for each Loyalty Program member can be displayed On the Member Benefit Related List, linked to Loyalty Program Member (B). This related list can be configured on the Loyalty Program Member page layout to show the specific benefits that a member is entitled to, based on their tier and personalized criteria. This setup allows for a clear and organized display of benefits, making it easy for members and administrators to understand the perks associated with each member's status.
NEW QUESTION # 11
An Administrator must configure a tier point reset for a Loyalty Program to occur once every two years.
Which two setting does the Administrator need to consider in this scenario?
Answer: C,D
Explanation:
Explanation
The two settings that the Administrator needs to consider in this scenario are:
* B. The qualifying point reset date, period, and frequency are set on the tier group. This setting determines when and how often the qualifying points are reset for all members in the tier group. For example, if the qualifying period is set to two years and the frequency is set to yearly, then the points are reset every year after two years of enrollment1.
* C. The Currency type field must correspond to qualifying. This setting ensures that the tier group uses the same currency type as the loyalty program for tier assessment. For example, if the loyalty program uses qualifying points for tier assessment, then the tier group must also use qualifying points as the currency type2.
NEW QUESTION # 12
A hotel group has finished setting up its Loyalty program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever they want to, and expect that this can be implemented without a need for complex customization.
Using the available product features of Loyalty Management. Which three tasks should an Administrator implement to meet the Hotel group's requirements?
Answer: B,D,E
Explanation:
To provide live updates to Loyalty members about their program membership, the following tasks should be implemented:
* Associate the site with the new Hotel Group Loyalty Program: This task involves linking the hotel's loyalty program with their website, allowing for seamless access to loyalty program details for members1.
* Create a site using the Experience Cloud site template called the Loyalty Member Portal: Salesforce provides a specialized site template within Experience Cloud specifically designed for loyalty programs. This template, known as the Loyalty Member Portal, is tailored to display loyalty program details, points balance, recent transactions, and tier information2.
* Add Loyalty lightning components to the site: By adding Lightning components to the site, members can view their loyalty program details, points balance, recent transactions, and current tier assignments in real-time. These components are designed to provide a comprehensive overview of a member's status within the loyalty program without the need for complex customizations2.
These steps will ensure that members can view their membership details at their convenience, fostering greater engagement and satisfaction with the hotel group's Loyalty program.
NEW QUESTION # 13
Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
What does the Salesforce Administrator have to do?
Answer: B
Explanation:
For traceability of every order transaction in the Loyalty Management app, the Salesforce Administrator should utilize the standard Order Lookup field of the Transaction Journal Object. This field is designed to create a direct relationship between a loyalty transaction and the corresponding commerce order, enabling clear visibility and tracking of how each order impacts loyalty points and member accounts. This setup ensures that every purchase made by Loyalty members that earns points is directly linked and traceable in the Loyalty Management application, facilitating easier tracking and management of member transactions.
NEW QUESTION # 14
A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.
Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.
Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?
Answer: A
NEW QUESTION # 15
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