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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Troubleshooting and Optimization | 8% | - Implement best practices for ongoing optimization - Identify and resolve common implementation issues - Optimize activity performance based on results |
| Topic 2: Analyzing and Reporting | 16% | - Draw insights from data - Make data-driven recommendations based on analysis - Interpret activity reporting results |
| Topic 3: Planning and Strategy | 26% | - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Describe how variables impact an activity - Describe KPI-based primary and secondary success metrics - Construct test hypotheses based on a given scenario - Given a scenario, assess audience requirements - Identify opportunities for testing based on business KPIs and data analysis - Identify hypothesis elements - Identify business KPIs and successfully translate these into optimization goals given key business requirements |
| Topic 4: Configuring, Executing, and Managing | 50% | - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Create and manage experiences using both composers - Utilize Automated Personalization (AP) and Recommendations appropriately - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target |
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NEW QUESTION # 13
What does a hypothesis primarily describe in an A/B testing activity?
Answer: D
NEW QUESTION # 14
What is the primary purpose of defining secondary metrics in an optimization activity?
Answer: C
NEW QUESTION # 15
Which actions can be taken to debug browser-level Target issues? (Select two.)
Answer: C,D
NEW QUESTION # 16
When identifying opportunities for optimization, which factors should be prioritized? (Select two.)
Answer: A,C
NEW QUESTION # 17
What is required to share audiences between Adobe Analytics and Adobe Target?
Answer: C
NEW QUESTION # 18
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