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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q153-Q158):

NEW QUESTION # 153
What is available to choose within Repeat Rule

A. Certain Prospects
B. Days before eligible to repeat rule
C. Repetition Order
D. Limit rule matches

Answer: B,D

NEW QUESTION # 154
If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity
B. Yes, it is restricted by law

Answer: A

NEW QUESTION # 155
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Score field
B. Einstein Lead Score
C. Einstein Behavior Score
D. Marketing Cloud Account Engagement Grade field

Answer: C

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5

NEW QUESTION # 156
What is true about Dynamic Content? [Choose three answers]

A. You can add dynamic content to web pages
B. You can add up to 25 variations of content
C. You can base variations on Scoring Categories
D. You can use dynamic content in subject lines

Answer: A,B,D

NEW QUESTION # 157
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
B. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 158
......

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