Marketing-Cloud-Account-Engagement-Specialist Fragen Antworten, Marketing-Cloud-Account-Engagement-Specialist Prüfungsaufgaben

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Account Engagement Specialist Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Exam Price:	$200 USD
Certificate Validity Period:	1 year (requires maintenance via Salesforce certification maintenance program)
Real Exam Qty:	60 multiple-choice questions
Available Languages:	English
Exam Format:	Scenario-based Questions, Multiple Choice
Passing Score:	Approximately 72%
Exam Duration:	105 minutes
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Administrator
Recommended Training:	Salesforce Partner Learning Resources Trailhead Marketing Cloud Account Engagement Training
Exam Registration:	Webassessor Exam Portal Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online proctored or onsite test center
Pre Condition:	No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

>> Marketing-Cloud-Account-Engagement-Specialist Fragen Antworten <<

Marketing-Cloud-Account-Engagement-Specialist Prüfungsaufgaben & Marketing-Cloud-Account-Engagement-Specialist Dumps

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Prüfungsplan:

Thema	Einzelheiten
Thema 1	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Thema 2	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Thema 3	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Thema 4	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Thema 5	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

Salesforce Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen mit Lösungen (Q223-Q228):

223. Frage
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

A. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
B. Prospects will skip steps to start the program on the same steps the existing prospects are on.
C. Prospects will not begin the program until all existing prospects reach an end step.
D. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.

Antwort: A

Begründung:
When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. Reference: 1: [Engagement Studio FAQ]

224. Frage
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A. Completion actions based on image file downloads only execute once per day.
B. Completion actions based on email link clicks only execute once per prospect.
C. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
D. Completion actions based on email opens will retroactively apply if added after the email send.

Antwort: B,D

Begründung:
When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect's score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action

225. Frage
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A. The Marketing Cloud Account Engagement field must be a drop-down field.
B. The Lead and Contact fields must have the same API name.
C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
D. The Lead and Contact fields must have the same Salesforce field label.

Antwort: B,C

Begründung:
Explanation
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
* The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4
* The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version

226. Frage
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

A. Automation rule and completion action
B. Dynamic list and automation rule
C. Segmentation rule and completion action
D. Completion action and dynamic list

Antwort: A

Begründung:
Explanation
The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.

227. Frage
Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form
B. Form Handler

Antwort: A

Begründung:
Explanation
Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form

228. Frage
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