Marketing-Cloud-Email-Specialist Exam Braindumps: Salesforce Certified Marketing Cloud Email Specialist & Marketing-Cloud-Email-Specialist Actual Test Questions

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Marketing Automation26%- Build the appropriate Journey Builder solution
- Recommend the appropriate marketing automation solution
- Build the appropriate Automation Studio solution
Topic 2: Email Marketing Best Practices10%- Differentiate elements of an email that can impact message deliverability
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
- Evaluate elements and techniques of email marketing to design effective emails and email programs
Topic 3: Insights and Analytics14%- Evaluate email campaign performance and data
- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Topic 4: Content Creation and Delivery24%- Configure send settings to meet the customer requirements
- Organize and manage email campaign content
- Create and customize an email message to meet customers' needs
- Recommend Marketing Cloud tools to use when preparing an email for send
Topic 5: Subscriber and Data Management26%- Configure Contact Builder and Audience Builder
- Understand concepts of subscribers, profile center, and subscription centers
- Manage subscriber data (Lists vs Data Extensions)

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q120-Q125):

NEW QUESTION # 120
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

Answer: B,C


NEW QUESTION # 121
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

Answer: C


NEW QUESTION # 122
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Answer: B

Explanation:
Copying the filtered data extension and adding additional filter criteria is the easiest way to further segment the audience for an upcoming send. Using the split option would not allow the marketer to add additional filter criteria, but only split the audience based on random, even, or engagement splits. Copying the data filter and building a new data extension with additional filter criteria would also work, but it would be more time-consuming and create more data extensions than necessary.


NEW QUESTION # 123
Identify the best practices for interacting with potential and active subscribers. (Choose 3)

Answer: A,B,D


NEW QUESTION # 124
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Email Studio Overview and Send Management


NEW QUESTION # 125
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