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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q124-Q129):

NEW QUESTION # 124
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain
B. All of the above
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. To host all Marketing Cloud Account Engagement landing pages and forms on your website

Answer: C

NEW QUESTION # 125
What is true about completion actions? [Choose two answers]

A. Completion actions can be criteria based.
B. Completion actions are retroactive and will apply to activities done before and after you apply them
C. Completion actions only execute for prospects. They will not affect visitors.
D. Completion actions will not execute for image files.

Answer: C,D

NEW QUESTION # 126
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Using the data format drop-down, set the email validation option at the form level.
C. Send the content via an autoresponder email with a link to download the content.
D. Prospects with invalid emails are sent an autoresponder requesting email verification.

Answer: B,D

NEW QUESTION # 127
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer: B

NEW QUESTION # 128
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B. The "Analytics View Only Embedded App" permission set license
C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
D. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Answer: B

NEW QUESTION # 129
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