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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
>> Marketing-Cloud-Account-Engagement-Consultant Latest Test Guide <<
Marketing-Cloud-Account-Engagement-Consultant exams questions and answers & dumps PDF for Salesforce Certified Marketing Cloud Account Engagement Consultant
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| Topic | Details |
|---|
| Topic 1 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
|
| Topic 2 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
|
| Topic 3 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
|
| Topic 4 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
|
| Topic 5 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
|
| Topic 6 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
|
| Topic 7 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q167-Q172):
NEW QUESTION # 167
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
- A. Build dynamic lists respectively based off of those form submissions.
- B. Track downloads in the form reports and build different lists for all submissions.
- C. Add a form completion action to add prospects to the right Salesforce campaign.
- D. Add a form completion action to apply a tag with the name of the piece of content.
Answer: D
NEW QUESTION # 168
Select all available User Email Preferences
- A. Send weekly inactive automations report email
- B. Send daily visitor assignment emails
- C. Send daily prospect activity emails (for my prospects)
- D. Send monthly in
active automations report email - E. Send starred prospect activity alerts
- F. Send an email when a prospect is assigned
- G. Send daily visitor activity emails
- H. Send weekly search marketing email (sent on Fridays)
- I. Send weekly search marketing email (sent on Mondays)
- J. Send daily prospect assignment emails
- K. Send daily prospect activity emails (for all prospects)
Answer: C,D,E,F,G,I,J,K
NEW QUESTION # 169
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Email Preference Center and Dynamic Public List
- B. Static Public List and Automation Rule
- C. Email Preference Center and Static Public List
- D. Salesforce Engage and CRM Visible List
Answer: C
NEW QUESTION # 170
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Administrator
- B. Sales Manager
- C. Marketing
- D. Sales
Answer: C
Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_default_user_roles.htm
& type=5
NEW QUESTION # 171
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
- D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
Answer: B
NEW QUESTION # 172
......
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