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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Requirements	15%	- Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture
Topic 2: Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers
Topic 3: Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists
Topic 4: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships
Topic 5: Analytics and Reporting	15%	- Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution - Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics
Topic 6: Content and Messaging	15%	- Email design and deliverability 1. Content types and templates 2. Deliverability best practices - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q52-Q57):

NEW QUESTION # 52
Is it possible to split Dynamic Lists into more than two Static Lists?

A. False
B. True

Answer: B

NEW QUESTION # 53
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new segmentation rule.
B. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
C. Add a completion action to the form the prospects completed to register for the webinar.
D. Create a new automation rule.

Answer: D

NEW QUESTION # 54
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
B. Get existing records updated with new Keys sourced from Sales Cloud instance.
C. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Answer: A,B

Explanation:
To prevent duplicate Contact records, the customer needs to update the current All Subscribers list and Contact model by migrating the Subscriber Key to match the Sales Cloud ContactID or LeadID (B).
Uploading a CSV with the new Subscriber Keys mapped appropriately will ensure that existing records are updated (A).

NEW QUESTION # 55
How many Engagement Programs can run at one time

A. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
B. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D. Always 100

Answer: C

NEW QUESTION # 56
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
B. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
D. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

Answer: C

NEW QUESTION # 57
......

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