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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Measurement and Optimization	- Campaign performance tracking - Attribution and reporting concepts
Journey Orchestration	- Customer journey design and automation - Event-driven marketing flows
Personalization and Messaging	- Dynamic content and decisioning - Personalized content delivery across channels
Cross-Channel Marketing Strategy	- Omnichannel customer engagement principles - Use cases for cross-channel campaigns

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q18-Q23):

NEW QUESTION # 18
What is the recommended maximum number of activities that should be on a single journey canvas?

A. 0
B. 1
C. 2
D. 3

Answer: A

NEW QUESTION # 19
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Nullable fields to be used for comparing your Journey Data and Contact Data fields
B. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C. An expression builder references Journey Data and Journey Filtered : activities
D. An expression builder references Journey Data and Contact Data.

Answer: B,D

NEW QUESTION # 20
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
B. EMI pre-determines the percentage of subscribers that will unsubscribe
C. EMI detects anomalies and unexpectedly low or high values andgenerates insights
D. EMI analyzes both batch and journey builder sends
E. EMI detects how quickly the message was read

Answer: B,C,D

NEW QUESTION # 21
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
B. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
C. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
D. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
E. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Answer: B,C,D

NEW QUESTION # 22
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message once every 24 hours
B. The total number of times a mobile device can receive this message once every 72 hours
C. The total number of times a mobile device can receive this message once every week
D. The total number of times a mobile device can receive this message during the active period

Answer: D

NEW QUESTION # 23
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