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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Email Marketing	20%	- Describe how to manage email templates - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q148-Q153):

NEW QUESTION # 148
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send starred prospect activity alerts by owner
B. Configure Users > Send daily prospect activity emails by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send daily visitor activity emails by state

Answer: D

NEW QUESTION # 149
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. False
B. True

Answer: A

NEW QUESTION # 150
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "One to one emails" template
B. "Engage" template
C. "Autoresponder emails" template
D. "List emails" template

Answer: B

NEW QUESTION # 151
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new segmentation rule.
B. Create a new automation rule.
C. Add a completion action to the form the prospects completed to register for the webinar.
D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Answer: B

NEW QUESTION # 152
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

Answer: C

NEW QUESTION # 153
......

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