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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q177-Q182):

NEW QUESTION # 177
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched, no new actions will be applied.
B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
D. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

Answer: A

NEW QUESTION # 178
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Create a custom user role in the European BU with access to the folder the program is in.
B. Log out of the North American BU and log into the European BU to review the program.
C. Instruct the user in the European BU to take a screenshot and email it to them to review.
D. Use the BU switcher in the North America BU to switch to Europe.

Answer: D

NEW QUESTION # 179
Is it possible to split Dynamic List to other Dynamic Lists?

A. False
B. True

Answer: A

NEW QUESTION # 180
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. CDAB
B. ABDC
C. CDBA
D. CBDA

Answer: C

NEW QUESTION # 181
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
B. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
C. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
D. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

Answer: A

NEW QUESTION # 182
......

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