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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Interaction Studio	8%	- Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules
Topic 2: Einstein for Marketing Cloud	23%	- AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Frequency - Einstein Copy Insights - Einstein Engagement Scoring
Topic 3: Journey Orchestration	25%	- Journey design and best practices - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Entry sources and audience evaluation - Activities and decision splits
Topic 4: Ad Studio	12%	- Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms
Topic 5: Social Studio	10%	- Social media publishing and engagement - Social analytics and reporting - Content management and moderation
Topic 6: Triggers	7%	- Data extension and trigger management - SOAP and REST API triggers - Event-driven automation
Topic 7: Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q90-Q95):

NEW QUESTION # 90
What Einstein functionality makes predictions for email only?

A. Send Time Optimization
B. Einstein Copy Insights
C. Einstein Engagement Frequency
D. Einstein Scoring

Answer: C

NEW QUESTION # 91
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
B. Contac data is dynamic data that retrieves the latest value upon decision split execution.
C. Contact Data is a set of static values passed into the Journey for each contact.
D. journey Data is a set of static values passed into the journey for each contact.

Answer: B,D

NEW QUESTION # 92
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

Answer: A

NEW QUESTION # 93
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. First create and setup a business/advertising account with the audience platform
B. No steps are required since it is already configured in your Marketing Cloud account.
C. Call the platform hotline to ask for permission to send advertisements.
D. Have subscribers opt-in.

Answer: A

NEW QUESTION # 94
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A. Data Extensions
B. Triggers
C. Google360 Tracking Code
D. Collect Tracking Code
E. Catalog

Answer: A,E

NEW QUESTION # 95
......

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