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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin
Topic 2: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Topic 3: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers
Topic 5: Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 6: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q132-Q137):

NEW QUESTION # 132
Select available Webinar Scoring Rules

A. Webinar Invited
B. Webinar Attended
C. Webinar Refusal
D. Webinar Registered

Answer: A,B,D

NEW QUESTION # 133
What is true about grading? [Choose two answers]

A. All prospects start with a grade of D.
B. You cannot change the default profile criteria
C. A prospect can be associated to multiple profiles.
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

Answer: A,D

NEW QUESTION # 134
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Form completion action and user queue
B. Automation rule and user queue
C. Form completion action and user group
D. Automation rule and user group

Answer: D

NEW QUESTION # 135
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Add a completion action to the form the prospects completed to register for the webinar.
B. Create a new automation rule.
C. Create a new segmentation rule.
D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Answer: B

NEW QUESTION # 136
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add emails to campaign start displaying engagement history metrics on campaigns.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add engagement history lightning component to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.

Answer: B

NEW QUESTION # 137
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