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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 2: Content and Messaging | 15% | - Email design and deliverability
|
| Topic 3: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 4: Discovery and Requirements | 15% | - Gather business requirements
|
| Topic 5: Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Topic 6: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
여러분은 아직도Salesforce MCE-Con-201인증시험의 난이도에 대하여 고민 중입니까? 아직도Salesforce MCE-Con-201시험 때문에 밤잠도 제대로 이루지 못하면서 시험공부를 하고 있습니까? 빨리빨리ITDumpsKR를 선택하여 주세요. 그럼 빠른 시일내에 많은 공을 들이지 않고 여러분으 꿈을 이룰수 있습니다.
질문 # 74
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?
정답：B
설명：
Web Analytics Connector allows you to capture website events (like a purchase or non-review event) and pass them back to Marketing Cloud.
You can use WAC to inject those contacts into Journey Builder automatically based on behavioral criteria.
질문 # 75
A customer is starting a new children ' s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children ' s brand, however, they want to ensure opt-outs from the children ' s brand will NOT affect opt-ins at the enterprise. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
정답：A
설명：
The Business Unit-level Email setting ' Subscribers will be unsubscribed from this business unit only ' is the direct, native, low-effort configuration that satisfies this exact requirement: it scopes an unsubscribe action taken within the children ' s fashion business unit to that business unit alone, leaving the subscriber ' s opt-in status intact across all other business units, including the parent Enterprise business unit - with no custom development, attribute engineering, or filter-building required, which aligns with the customer ' s minimal technical resources. This is a single checkbox-level setting change, making it by far the lowest-effort, most maintainable solution among the options. ' Use separate Subscription Center for this business unit ' (A) affects which subscription-preference page a subscriber sees when managing their preferences, not whether an unsubscribe event is scoped to one business unit versus propagating account-wide - it solves a different problem. Option B describes manually engineering a custom filter against the All Subscribers list to track unsubscribes, and option D proposes custom attribute-based tracking - both are unnecessarily complex, developer-dependent workarounds for a requirement natively solved by a single setting. Reference: Business Unit Email Settings, Unsubscribe Scope Configuration.
질문 # 76
Select available User Roles
정답：A,C,D,E
질문 # 77
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
정답：C
질문 # 78
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Information on attendees and their leads are coming from Sales Cloud.
Which solution should they use?
정답：D
설명：
The requirement describes attendees actively opting to request time-sensitive, in-the-moment alerts - safety notifications, schedule/room changes, and surprise pop-up session announcements - while physically at a live conference, a context where SMS is by far the most reliable and immediate channel, since attendees are unlikely to be continuously checking email during conference sessions. MobileConnect ' s Keyword opt-in mechanism lets attendees text a designated keyword to join the notification list on the spot (for example, at a registration desk or signage prompt), and subsequent SMS Messaging delivers the safety, schedule, and pop- up alerts in real time directly to attendees ' phones - the appropriate channel and mechanism combination for this live-event, time-critical use case. CloudPages opt-in to an Event Journey (A) and Smart Capture with Triggered email messaging (D) both route through email, which lacks the immediacy and interruption-worthy delivery SMS provides for urgent, real-time, in-venue alerts. ' Existing Email Event Notification Subscription
' (C) is not a standard, defined Marketing Cloud feature and, again, would rely on email rather than the more appropriate real-time SMS channel for this scenario. Reference: MobileConnect Keyword Opt-In, SMS Messaging for Live Events.
질문 # 79
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