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Salesforce Marketing-Cloud-Consultant Exam is designed for marketing professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that cover a range of topics, including email marketing, social media marketing, mobile marketing, and data management. Candidates have 105 minutes to complete the exam, and they must score at least 65% to pass.

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To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the certification exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that must be answered in 90 minutes. Marketing-Cloud-Consultant exam is designed to test the candidate's knowledge of various aspects of Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, data management, and analytics. Marketing-Cloud-Consultant Exam is available in multiple languages and can be taken online or at a testing center. Once a candidate passes the exam, they will receive the Salesforce Certified Marketing Cloud Consultant certification, which demonstrates their expertise in Salesforce Marketing Cloud and makes them a valuable asset to any organization that uses the platform.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q159-Q164):

NEW QUESTION # 159
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

Answer: D

NEW QUESTION # 160
A retail company's database of record resides at a third party company that also keeps track of purchase history.
- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? (Choose three.)

A. Will the company need a custom preference center?
B. What publication lists will be used?
C. Will new users have an "Email ID"?
D. How will Marketing Cloud and the database sync up?
E. What will be used as Subscriber Key?

Answer: A,B,D

Explanation:
No Need to worry about Subscriber key and Email ID.

NEW QUESTION # 161
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

A. Products purchased from a competitor
B. Last purchase date
C. Number of items per order
D. Channel preference of customers

Answer: B,D

NEW QUESTION # 162
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?

A. Query the _sent Data View for the contact's send status.
B. Use an automation with Tracking Extract.
C. Create an Analytics Builder Discover report.
D. Use the standard report 'Subscribers Not Sent to'.

Answer: D

Explanation:
Explanation
To report on 'Not Sent' contacts in Journey Builder, Northern Trail Outfitters should use the standard report
'Subscribers Not Sent to'. This report shows how many contacts were not sent an email due to various reasons, such as unsubscribes, bounces, duplicates, or errors. References:
https://help.salesforce.com/s/articleView?id=sf.mc_rn_subscribers_not_sent_to_report.htm&type=5

NEW QUESTION # 163
ABC Company is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups? (Choose two.)

A. They can be created by templates to accomplish certain tasks.
B. They replicate the structure from the external system data into templates.
C. They can contain only one data extension.
D. They link data extensions to other data extensions or contacts.

Answer: A,D

NEW QUESTION # 164
......

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