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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Build solutions in Journey Builder
- Build solutions in Automation Studio
- Recommend automation solutions
Content Creation and Delivery24%- Configure send settings
- Select appropriate tools for sending
- Create and customize email content
- Manage and organize campaign content
Subscriber and Data Management26%- Design and configure Data Extensions
- Troubleshoot send and data issues
- Configure segmentation tools
- Import and manage subscriber data
Email Marketing Best Practices10%- Design effective emails and programs
- Subscriber acquisition and retention
- Evaluate deliverability factors
Insights and Analytics14%- Create and configure reports
- Leverage analytics and Einstein features
- Analyze campaign performance

>> 最新MC-202題庫 <<

專業的最新MC-202題庫和資格考試中的領先提供商和最新更新的MC-202考試備考經驗

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最新的 Salesforce Marketers MC-202 免費考試真題 (Q48-Q53):

問題 #48
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

答案:B

解題說明:
To address the increase in unsubscribes without eliminating planned emails, the marketer should use a Frequency Split. The Frequency Split activity in Journey Builder helps marketers segment their audience based on how frequently they want to receive emails. By focusing on subscribers who are least likely to unsubscribe, the marketer can continue their email campaigns while reducing the risk of further unsubscribes.
Reference: Salesforce Marketing Cloud Documentation on Frequency Split in Journey Builder


問題 #49
A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

答案:B

解題說明:
Subject and Preheader Validation is a feature in Salesforce Marketing Cloud that checks for common issues in the subject line and preheader text before an email is sent. This validation would alert users to potential problems, such as placeholder text like "[For APPROVAL]", helping to avoid sending emails with incorrect subject lines.
Reference:Salesforce Marketing Cloud Documentation on Subject and Preheader Validation


問題 #50
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

答案:A

解題說明:
The Auto Suppression List in SFMC is used to automatically suppress subscribers who meet certain criteria, including those with a status of 'Held'. When a subscriber is marked as 'Held', it means that the system has detected delivery issues with that email address, such as a hard bounce. This can cause the subscriber key to appear twice in the _subscribers data view, once with the status 'Active' and once with 'Held'.
References:Salesforce Marketing Cloud Documentation on Auto Suppression Lists


問題 #51
A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

答案:B

解題說明:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder and CRM Integration


問題 #52
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

答案:C

解題說明:
A key differentiator for requiring a dedicated IP address is the sending volume. When an organization sends more than 250,000 emails per month, it benefits from a dedicated IP to establish a consistent sender reputation, which can improve deliverability rates and sender reputation management.
Reference:Salesforce Marketing Cloud Documentation on Dedicated IP Addresses


問題 #53
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MC-202考試備考經驗: https://www.vcesoft.com/MC-202-pdf.html

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