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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting and Analytics14%- Provide actionable insights and recommendations
- Analyze campaign performance
- Track engagement and conversion metrics
- Configure and interpret standard reports
- Build custom reports and dashboards
Topic 2: Discovery and Design18%- Document current state and desired future state
- Gather requirements and understand business objectives
- Define success metrics and KPIs
- Identify integration points and data flows
- Analyze customer data and segmentation needs
Topic 3: Marketing Cloud Configuration18%- Configure lists and populations
- Configure account settings and business units
- Implement data management and data extensions
- Set up users, roles, and permissions
- Manage sender profiles and deliverability settings
Topic 4: Automation and Data Management14%- Build and manage automation workflows
- Configure imports and exports
- Manage contact data and data hygiene
- Implement SQL activities for data processing
- Utilize automation studio effectively
Topic 5: Email Marketing18%- Create and optimize email content
- Implement A/B testing andsend time optimization
- Ensure deliverability and inbox placement
- Configure AMPscript for dynamic content
- Apply template and content block strategies
Topic 6: Customer Journey Design18%- Apply personalization and dynamic content
- Implement triggered and real-time journeys
- Utilize Journey Builder features and best practices
- Map customer journeys across channels
- Build decision trees and branching logic

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q54-Q59):

NEW QUESTION # 54
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

Answer: A


NEW QUESTION # 55
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

Answer: A

Explanation:
Data Views are system tables in Marketing Cloud that update in near real-time and provide detailed email tracking information such as sends, opens, clicks, bounces, and unsubscribes. They are ideal for custom queries and reports with an hourly refresh frequency through Automation Studio.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Data Views
# "Data Views are system-generated tables that provide event-level data for sends, opens, clicks, bounces, and more, updated near real-time." Source: Salesforce Help - Automation Studio Query Activities
# "Data Views can be queried every hour through Automation Studio for up-to-date reporting."
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NEW QUESTION # 56
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Answer: A

Explanation:
Explanation
Import File activity can be used to import the unsub file from the SFTP to a data extension. Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process. References:
https://help.salesforce.com/articleView?id=sf.mc_as_import_file_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_query_activity.htm&type=5


NEW QUESTION # 57
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

Answer: A


NEW QUESTION # 58
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?

Answer: B


NEW QUESTION # 59
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