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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | Marketing-Cloud-Consultant |
| Certificate Validity Period: | Maintenance required annually via Salesforce certification maintenance program |
| Exam Format: | Multiple-select, Multiple-choice |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Available Languages: | Japanese, English |
| Exam Price: | $200 USD |
| Passing Score: | 67% |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Consultant Preparation |
| Exam Registration: | Salesforce Certification Registration (Webassessor) |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored exam or test center (Kryterion Webassessor) |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent Marketing Cloud experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Marketing-Cloud-Consultant certification exam is a great way to demonstrate your expertise in Marketing Cloud and increase your career opportunities. By passing Marketing-Cloud-Consultant exam, you can enhance your credibility as a Marketing Cloud professional and gain recognition from the Salesforce community. Additionally, the certification can help you stand out in the job market and increase your chances of getting hired or promoted. Salesforce Certified Marketing Cloud Consultant certification also provides access to a variety of resources and benefits, such as job listings, training, events, and networking opportunities.
Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is designed for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification exam assesses the knowledge and skills required to design and implement marketing automation solutions using Salesforce Marketing Cloud. It is intended for individuals who are responsible for driving customer engagement strategies and maximizing ROI through the use of Salesforce Marketing Cloud.
NEW QUESTION # 75
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
Answer: A,B
NEW QUESTION # 76
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)
Answer: A,B,D
NEW QUESTION # 77
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
Answer: B,D
NEW QUESTION # 78
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
Answer: C
Explanation:
Explanation
A journey with CRM date based entry source can be used to trigger emails based on a date field in the CRM object, such as the reminder date. The journey can also use the Update Contact activity to update the record in CRM after sending the reminder email. References:
https://help.salesforce.com/articleView?id=sf.mc_jb_date_based_events.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_update_contact.htm&type=5
NEW QUESTION # 79
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
Answer: C
Explanation:
# Comprehensive and Detailed Explanation:
This is a classic transactional use case involving multiple channels: if the password reset email fails to send, the system must fallback to SMS delivery.
The best-practice solution is to:
* Use a Transactional Send API for password reset emails.
* Use the Event Notification Service (ENS) to monitor delivery or bounce events in near real-time.
* Based on failure status, trigger an API call to initiate an SMS message.
D is the only option that uses Salesforce's native ENS and API infrastructure for near real-time failure handling, which meets the requirement for "timely delivery."
# Why Other Options Are Incorrect:
A). The Not Sent data extract is not real-time and is typically processed in batch - not suited for password resets that require instant fallback.
B). Engagement Splits (e.g., link clicked) are not ideal for determining whether an email was delivered or not.
Plus, password resets don't rely on email clicks - they're more about deliverability.
C). API responses for triggered email sends do not reflect actual delivery success or failure - they only reflect submission status. You need ENS to monitor actual send results.
Exact Extracts from Salesforce Documentation:
Salesforce Event Notification Service (ENS): "ENS sends near-real-time email delivery, bounce, or click events to external systems so you can monitor transactional sends and take automated actions (e.g., triggering an SMS)."
- Source: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-overview.html Transactional Email via API: "Use the Transactional Messaging API to send password resets or other 1-to-1 emails. Integrate with Event Notification Service to determine the outcome of each message."
- Source: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sendTransactionalEmail.
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NEW QUESTION # 80
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