高い評価を持つSalesforce MCAE-Con-201認定試験に関連する問題集

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Topic 2: Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Topic 3: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 4: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 5: Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
Topic 6: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 7: Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Topic 8: Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 MCAE-Con-201 試験問題 (Q98-Q103):

質問 # 98
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

正解：C

質問 # 99
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B, Einstein Attribution
B. Account-to-Opportunity Matching
C. First Touch Model

正解：C

質問 # 100
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
B. Import and merge existing records from all systems to Salesforce
C. Import and merge existing records from all systems to Marketing Cloud Account Engagement
D. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

正解：B

質問 # 101
Which are true about Engagement Program

A. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
C. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
D. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
E. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
G. A single rule step can evaluate up to five conditions

正解：A、B、C、E、F、G

質問 # 102
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. A Use the Open Rules Audit to remove opens as criteria in their automations.
B. Disable open tracking within account settings.
C. Only send emails to prospects who do not use Apple Mail.
D. Enable visitor filters for all customers so opens are not tracked.

正解：A

質問 # 103
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