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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content |
| Topic 2: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
| Topic 3: Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions |
| Topic 4: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains |
| Topic 5: Email Marketing | 20% | - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics |
| Topic 6: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading |
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NEW QUESTION # 180
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
Answer: B
NEW QUESTION # 181
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
Answer: D
NEW QUESTION # 182
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
Answer: B
NEW QUESTION # 183
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities
Answer: D
NEW QUESTION # 184
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
Answer: B
NEW QUESTION # 185
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