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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Modeling and Management	21%	- Reporting, tracking and data views - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation
Topic 2: Integration	20%	- Integration with Salesforce CRM and external systems - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging
Topic 3: Discovery and Architecture	16%	- Data and segmentation strategy design - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis
Topic 4: Automation	20%	- Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation
Topic 5: Messaging	11%	- Cross-channel messaging strategy - Message delivery and optimization - Email, SMS and push message design - Content personalization and dynamic content
Topic 6: Account Configuration	12%	- User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features - Account hierarchy and business unit setup

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?

A. They should have one dedicated IP address for every 100,000 messages send per month.
B. They should have a shared IP since their volume is under 500,000 messages per month.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should send at least 250,000 messages per month to maintain their sender reputation.

Answer: D

NEW QUESTION # 69
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

A. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
B. Confirm that an email address was provided as the Routing Address for Remaining Replies.
C. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
D. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
E. Confirm that Reply Mail Management (RMM) is configured for the customer's account.

Answer: B,D,E

NEW QUESTION # 70
The ABC Company marketing team is launching a new email campaign. ABC Company's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message? (Choose three.)

A. Each content area specified in a dynamic content rule exists.
B. Grammar and spelling in the email text is correct.
C. Personalization strings map to attributes or data extension fields.
D. Words or phrases used may trigger spam filters.
E. Correct syntax is used on any AMPscript in the emails code.

Answer: A,C,E

NEW QUESTION # 71
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. What the offer will be
B. How to determine engagement
C. Who the offer come from
D. When to send the email

Answer: B

Explanation:
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5https://help.salesforce.com

NEW QUESTION # 72
How do you use data designer to link the web analytics data to your subscriber data?

A. Use a marketing cloud data extension

Answer: A

NEW QUESTION # 73
......

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