Marketing-Cloud-Account-Engagement-Specialist Übungstest: Salesforce Marketing Cloud Account Engagement Specialist & Marketing-Cloud-Account-Engagement-Specialist Braindumps Prüfung

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Prüfungsplan:

Thema	Einzelheiten
Thema 1	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Thema 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Thema 3	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.

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Salesforce Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen mit Lösungen (Q215-Q220):

215. Frage
A user needs to be able to import and export lists. What user role do you give them?

A. Marketing
B. None of the above
C. Sales Manager
D. Sales

Antwort: A

Begründung:
Explanation
A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.

216. Frage
What are 3 webinar connectors Marketing Cloud Account Engagement offers?

A. AnyMeeting
B. ReadyTalk
C. GoTo Webinar
D. Adobe Connect
E. WebEx

Antwort: B,C,D

Begründung:
Marketing Cloud Account Engagement offers three webinar connectors: Adobe Connect, ReadyTalk, and GoToWebinar. These connectors allow you to integrate Marketing Cloud Account Engagement with these web conferencing platforms and register prospects for webinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions. You can also sync webinar data, such as registrations and attendance, between Marketing Cloud Account Engagement and these platforms and use them for segmentation, automation, and reporting. Marketing Cloud Account Engagement does not offer webinar connectors for WebEx or AnyMeeting.
Answer A and E are incorrect because Marketing Cloud Account Engagement does not offer webinar connectors for WebEx or AnyMeeting, as explained above. References: [Webinar Connectors], [Set Up Webinar Connectors]

217. Frage
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

A. An error message is displayed on the form preventing the prospect from submitting
B. No new prospect is created because the prospect had previously been permanently deleted.
C. The submission of the form retrieves and restores the previously deleted prospect information including activities.
D. A new prospect is created even though the prospect had previously been permanently deleted.

Antwort: D

Begründung:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. References: Salesforce documentation

218. Frage
What happens if a prospect is removed from a drip program and later added back?

A. Prospects can ' t be added to drip campaigns after they have been removed.
B. They will start the drip campaign again.
C. They will skip the first step and move to the second step.
D. They will resume the drip where they left off

Antwort: D

Begründung:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. If a prospect is removed from a drip program, they will stop receiving any emails from that program. However, if they are added back to the same drip program, they will resume the drip where they left off, unless the drip program has been reset or modified. References: [Drip Programs],
[Add Prospects to Drip Programs]

219. Frage
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

A. All information will be kept, which may result in two records for one person
B. The information in Marketing Cloud Account Engagement will override the information in Salesforce
C. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5
D. The information in Salesforce will override the information in Marketing Cloud Account Engagement

Antwort: D

Begründung:
Explanation
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options:
Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45

220. Frage
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