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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy |
| Topic 2: Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation - Reply Mail Management setup and resolution |
| Topic 3: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
| Topic 4: Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Topic 5: Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Topic 6: Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
>> Lab MCE-Con-201 Questions <<
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NEW QUESTION # 28
Which are Actions Available with Salesforce Connector (Choose three)
Answer: B,C,D
NEW QUESTION # 29
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
Answer: B
NEW QUESTION # 30
Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
Answer: B
Explanation:
SMS/MMS sends in Journey Builder require a fully normalized phone number - country code plus the local number with no additional formatting characters - present directly in the entry-source data extension at the point the SMS activity executes; Marketing Cloud does not automatically infer or append a missing country code on the platform ' s own initiative. Because the root cause described is that the Salesforce-sourced mobile number field lacks the country code altogether, the fix must occur at the data source: formatting the phone field value in Salesforce to explicitly include the country code prefix (+1 for United States numbers) before or as it syncs into the journey ' s entry data extension, ensuring the normalized format Journey Builder requires is present from the start. There is no native ' Normalize Phone Number ' toggle in Journey Builder settings (option A) that automatically fixes missing country codes - this is a fabricated distractor. Configuring a Salesforce field ' s locale setting (option B) affects display/input formatting conventions within Salesforce itself, not the actual stored digit string synced to Marketing Cloud. There is likewise no ' sending country ' selector within the SMS activity configuration (option C) that retroactively corrects malformed source data.
Reference: SMS/MMS Activity Phone Number Requirements, Journey Builder Salesforce Entry Sources.
NEW QUESTION # 31
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?
Answer: A
Explanation:
The process requires refreshing the Filtered List (to ensure it captures contacts with upcoming birthdays) and then using the Outbound Send activity configured in MobileConnect to deliver the SMS. "Outbound Send" is the correct action in MobileConnect, not just a basic "Send SMS."
NEW QUESTION # 32
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
Answer: A
NEW QUESTION # 33
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