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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q205-Q210):

NEW QUESTION # 205
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, form conversion and email click-through rate reports month over month
B. Monitor no of visitors, social post enagements and natural search reports month over month
C. Monitor no of prospects, social post enagements and paid search reports month over month
D. Monitor no of prospects, form submission and email open rate reports month over month

Answer: B

NEW QUESTION # 206
Can Email Preference Center demand for logging in

A. False
B. True

Answer: A

NEW QUESTION # 207
What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. You cannot use auto responder emails with page actions.
C. It is possible to use URL wildcard by adding * to the end of the URL.
D. You cannot set the prospect's source campaign with page actions.

Answer: A,B,C

NEW QUESTION # 208
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. False
B. True

Answer: A

NEW QUESTION # 209
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze form submission performance for the prospects they have emailed.
B. Sales Managers can analyze lead information like prospect activity, scores, and grades.
C. Users can analyze the performance of their templated and non-templated emails.
D. Sales Managers can receive desktop notifications for their teams' email activities.

Answer: C

NEW QUESTION # 210
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