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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q186-Q191):

NEW QUESTION # 186
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Disable autoresponder emails on this form
B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C. PI Enable explicit bot protecting using reCAPTCHA
D. Include "Not you?" link to allow visitors to reset the form

Answer: B,C,D

NEW QUESTION # 187
Is it possible to split Dynamic List to other Dynamic Lists?

A. True
B. False

Answer: B

NEW QUESTION # 188
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

Answer: D

NEW QUESTION # 189
What is true about scoring? [Choose one answer]

A. It is not possible to reset a prospect's score to 0.
B. Salesforce opportunities can influence a prospect's score.
C. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

Answer: B

NEW QUESTION # 190
If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law
B. False. It is restricted by law not to email them, but we still can track the activity

Answer: B

NEW QUESTION # 191
......

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