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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Campaigns & Experiences28%- Implement campaign triggers and targeting rules
- Set up A/B testing and multivariate testing
- Build and configure web campaigns and experiences
- Use templates and creative assets
- Configure personalization through decision logic
- Create and manage in-app and mobile experiences
Reporting & Analytics13%- Analyze campaign effectiveness metrics
- Use built-in dashboards and analytics tools
- Configure conversion tracking
- Interpret campaign performance reports
Audience Management20%- Create and use filters and audiences in campaigns
- Build and manage segments and audiences
- Configure rules-based and predictive audiences
- Implement real-time audience segmentation
- Use affinity and behavioral data for targeting
Administration & Governance12%- Manage user roles and permissions
- Implement security and data privacy controls
- Manage API access and integrations
- Configure system settings and preferences
Data Model & Configuration20%- Implement event data collection and tracking
- Set up user profiles and visitor identification
- Configure business logic elements (Objects, Attributes, Catalog)
- Manage dataset settings and configurations
- Configure data ingestion methods (API, SDK, integrations)
Product Overview7%- Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products
- Identify use cases for Marketing Cloud Personalization
- Explain the core concepts and value of the platform

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q77-Q82):

NEW QUESTION # 77
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

Answer: B


NEW QUESTION # 78
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

Answer: D


NEW QUESTION # 79
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

Answer: A


NEW QUESTION # 80
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Answer: A

Explanation:
When testing a website where a beacon from a different dataset is deployed, theForce SDK URLfeature in theEvergage Launcheris used.
* This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.
References:
* Salesforce Interaction Studio Developer Documentation - Evergage Launcher


NEW QUESTION # 81
How does interaction studio deliver technical value to marketers?

Answer: A

Explanation:
Interaction Studio delivers technical value by enabling marketers to:
Listen to customer interactions across channels.
Understand intent using AI and machine learning.
Act in real time to deliver personalized experiences.
Reference: Salesforce Interaction Studio Technical Benefits Guide.


NEW QUESTION # 82
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