The Top Features of Salesforce Marketing-Cloud-Account-Engagement-Consultant PDF Dumps File and Practice Test Software

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Format:	Multiple-select, Scenario-based, Multiple-choice
Available Languages:	English
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Duration:	105 minutes
Real Exam Qty:	60-65
Exam Price:	200 USD
Passing Score:	67%
Certificate Validity Period:	2 years
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 7	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q239-Q244):

NEW QUESTION # 239
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. Identify the currently mailable and unmailable prospects in their current email provider.
B. How many emails a month were sent from the current email provider
C. The date LenoxSoft last compared data between the email provider and Salesforce.
D. When was the last time a prospect was emailed in their current email provider.

Answer: A,D

NEW QUESTION # 240
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria " prospect score in scoring category greater than 0 " > set the list as the recipient list of an engagement program
B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria " prospect has tag new- product " to send an autoresponder email
C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
D. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria " prospect score in scoring category greater than 1 " to send an autoresponder email

Answer: A

NEW QUESTION # 241
Administrators can reset passwords for users

A. True
B. False

Answer: A

NEW QUESTION # 242
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
B. Create a form handler to link to an existing form on the website.
C. Create a form handler and enable data kiosk entry mode.
D. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 243
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Einstein Lead Score
B. Marketing Cloud Account Engagement Business Units
C. Einstein Campaign Insights
D. Einstein Behavior Scoring

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 244
......

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