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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q254-Q259):

NEW QUESTION # 254
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
D. All

Answer: A

NEW QUESTION # 255
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. "Not you?" Link
B. Kiosk/Data Entry Mode
C. Progressive Profiling
D. ReCAPTCHA

Answer: B

NEW QUESTION # 256
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer: A

NEW QUESTION # 257
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Dynamic Content
B. Social Posts
C. Email Templates
D. User Notifications
E. User Signatures

Answer: A,C,E

NEW QUESTION # 258
What is true about completion actions? [Choose two answers]

A. Completion actions only execute for prospects. They will not affect visitors.
B. Completion actions are retroactive and will apply to activities done before and after you apply them
C. Completion actions will not execute for image files.
D. Completion actions can be criteria based.

Answer: A,C

NEW QUESTION # 259
......

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