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| Section | Weight | Objectives |
|---|
| Topic 1: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
|
| Topic 2: Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
|
| Topic 3: Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
|
| Topic 4: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
|
| Topic 5: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
|
| Topic 6: Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
|
| Topic 7: Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
|
| Topic 8: Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
|
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Quiz MCAE-Con-201 - Authoritative Latest Test Salesforce Certified Marketing Cloud Account Engagement Consultant Simulations
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q153-Q158):
NEW QUESTION # 153
How many Scoring Categories is it possible to create
Answer: D
NEW QUESTION # 154
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?
- A. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
- B. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
- C. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
- D. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
Answer: B
NEW QUESTION # 155
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. Landing Pages
- B. Content Files
- C. List Emails
- D. Social Posts
- E. Layout Templates
Answer: D
NEW QUESTION # 156
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
- B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
- D. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Answer: C
NEW QUESTION # 157
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
- B. Edit the completion action on the form to only add to the list if the email address is valid.
- C. Use the list to send a permission pass email and remove all hard bounces.
- D. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
Answer: D
NEW QUESTION # 158
......
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