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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q187-Q192):

NEW QUESTION # 187
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to List completion action on forms.
B. Add contacts to the program ' s Campaign as campaign members.
C. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
D. Use the Add to Nurture action on page layouts.

Answer: B

NEW QUESTION # 188
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
B. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
C. Create a form handler and enable data kiosk entry mode.
D. Create a form handler to link to an existing form on the website.

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 189
Select available User Roles

A. Sales
B. Marketing Manager
C. Administrator
D. Sales Manager
E. CD Marketing
F. Sales User

Answer: A,C,D,E

NEW QUESTION # 190
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.
B. The prospects were set to "false" for opted out and set to "true" for do not email.
C. The prospects were set to "true" for opted out and set to "false" for do not email.
D. The prospects are opted out of the list used on the operational list email send.

Answer: B

NEW QUESTION # 191
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
B. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
C. Configure the Salesforce custom object to relate to th< account, lead, or contact
D. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

Answer: C

NEW QUESTION # 192
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