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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      Social Studio12%- Social customer service and engagement strategies
      - Identity unification and data management
      - Social Studio functionality and configuration
      Journey Orchestration15%- Journey design and best practices
      - Reporting and analytics for journeys
      - Integration with Datorama and Google Analytics
      Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Mobile Studio13%- Mobile messaging configuration and best practices
      - MobileConnect and GroupConnect features
      - MobilePush and WhatsApp integration
      Interaction Studio10%- Real-time personalization and interaction management
      - Cross-channel experience optimization
      Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
      - Multi-touch attribution and KPIs
      - Performance reporting and optimization

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q101-Q106):

      NEW QUESTION # 101
      What is the difference between an in-app message and an inbox message?

      Answer: A


      NEW QUESTION # 102
      What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
      Choose 3 answers

      Answer: C,D,E


      NEW QUESTION # 103
      Difference between inbox message and in app message.

      Answer: A

      Explanation:
      Inbox Messages:
      * Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
      * Persistence:They remain in the inbox until the user deletes them or the message expires.
      * Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
      In-App Messages:
      * Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
      * Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
      * Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
      Key Differences Summarized:
      * Storage:Inbox messages are stored; in-app messages are not.
      * Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
      * Persistence:Inbox messages persist; in-app messages are transient.
      Why Other Options Are Incorrect:
      * B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
      * C:Both inbox and in-app messages can be used on both iOS and Android platforms.


      NEW QUESTION # 104
      Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

      Answer: B


      NEW QUESTION # 105
      What is prerequisite for email/web recommendations: select 2

      Answer: A,B


      NEW QUESTION # 106
      ......

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