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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q53-Q58):

NEW QUESTION # 53
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar & Event Registrations & Attendance
B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
C. Only Webinar & Event Attendance
D. Webinar & Event invite. Registrations & Attendance

Answer: B

NEW QUESTION # 54
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Convert all existing leads into contacts to tie to accounts.
B. Create all contacts as campaign members in one campaign.
C. Develop dynamic content based on lead fields.
D. Identify attributes of the key accounts they want to target.

Answer: D

NEW QUESTION # 55
Select available Social Posting Connectors

A. Twitter
B. WhatsApp
C. Zone
D. Instagram
E. Linkedln
F. Facebook
G. Tumblr

Answer: A,E,F

NEW QUESTION # 56
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Answer: B

NEW QUESTION # 57
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

Answer: B

NEW QUESTION # 58
......

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