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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Program logic, triggers and actions - Building and updating engagement programs - Program performance and optimization - Program structure and components |
| Administration | 11% | - Scoring and grading model configuration - Field creation, mapping and management - Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery |
| Lead Management | 24% | - Automation rules and segmentation rules - Lead lifecycle management - Static and dynamic lists creation and segmentation - Completion actions and page actions |
| Email Marketing | 20% | - Email reporting and performance analysis - Email creation and sending process - Email deliverability and compliance - Email types, templates and capabilities |
| Visitors and Prospects | 8% | - Visitor-to-prospect conversion process - Prospect data management and audits - Prospect activity and engagement analysis |
| Forms, Form Handlers and Landing Pages | 20% | - Performance metrics and optimization - Form handler setup and integration - Form creation, configuration and use cases - Landing page design and deployment |
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NEW QUESTION # 206
Which three actions can be taken in an engagement studio program?
Choose 3 answers
Answer: A,B,C
Explanation:
Explanation
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
* Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
* Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
* Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about
* the prospect's engagement or readiness
NEW QUESTION # 207
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
Answer: A,C
Explanation:
According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect's score, unless they are customized in the scoring rules. References: Salesforce documentation
NEW QUESTION # 208
LenoxSoft has a Marketing Cloud Account Engagement form titled ' ' Request a Demo " on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
Answer: D
Explanation:
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting
NEW QUESTION # 209
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
Answer: B
Explanation:
You cannot set up Marketing Cloud Account Engagement yourself to sync with Person Accounts. You need to contact Marketing Cloud Account Engagement support to enable this functionality, as it is not available by default. Person Accounts are a special type of account in Salesforce that combines the attributes of both accounts and contacts. To sync Marketing Cloud Account Engagement with Person Accounts, you need to follow some additional steps, such as enabling Person Account Syncing, creating Person Accounts instead of Leads, and adding Marketing Cloud Account Engagement data to Person Account layouts12 References: 1: Person Account Syncing with Salesforce2: What To Know Before Using Person Accounts in Marketing Cloud Account Engagement & Salesforce
NEW QUESTION # 210
What does Marketing Cloud Account Engagement use to track HTML email opens?
Answer: A
Explanation:
Explanation
Marketing Cloud Account Engagement uses a tracking pixel to track HTML email opens. A tracking pixel is a small image that is embedded in an HTML email, and it loads when the recipient opens the email and downloads the images. Marketing Cloud Account Engagement uses the tracking pixel to record the email open activity and associate it with the prospect record. Marketing Cloud Account Engagement does not use a tracking link to track HTML email opens, because a tracking link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the recipient to the original URL.
Marketing Cloud Account Engagement does not track email opens only if a link is clicked, because email opens and link clicks are different activities that are tracked separately. Marketing Cloud Account Engagement does not use a tracking pixel to track text email opens, because text emails do not support images or HTML.
NEW QUESTION # 211
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