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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 5
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q112-Q117):

NEW QUESTION # 112
A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length (@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length (@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?

Answer: B

Explanation:
In the provided AMPscript, the IF statement checks the length of the @point variable and sets @value accordingly. Since x = 'Tacos' has a length of 5, it meets the first condition Length(@point) > 1, which sets
@value to 1. Subsequent conditions are not evaluated because the first condition is already true.
* AMPscript IF-ELSEIF Example:
%%[ SET @point = RequestParameter('x') SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point) > 2 THEN SET @value = 2 ELSEIF Length(@point) > 3 THEN SET @value = 3 ELSEIF Length(@point) > 4 THEN SET @value = 4 ENDIF ]%% Salesforce AMPscript Documentation


NEW QUESTION # 113
A developer want to email a subscriber who is currently being processed for a Contact Deletion request.
When could the Contact be reintroduced after a Contact Delete operation has started?

Answer: B

Explanation:
A Contact can be reintroduced into the system only after the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.
References:
Salesforce Marketing Cloud Documentation on Contact Deletion
Salesforce Marketing Cloud Contact Builder


NEW QUESTION # 114
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.

Answer: A,B

Explanation:
To implement a custom profile center using SOAP API, the relevant SOAP API methods are:
* Describe (B) - This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
* Update (C) - This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.
References:
Salesforce Marketing Cloud SOAP API Methods
Custom Profile Center Implementation


NEW QUESTION # 115
A developer is configuring a new Marketing Cloud account and has decided touse a unique 10-digit integer as each customer's Contact Key.
Which data type should be used when representing the value of Contact Key?

Answer: A

Explanation:
In Marketing Cloud, the Contact Key should be represented as a Text data type, even if it is a numeric value.
This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.
Salesforce Contact Builder Best Practices


NEW QUESTION # 116
Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers.
Using AMPScript'sAPI functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

Answer: B,D


NEW QUESTION # 117
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