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| Section | Weight | Objectives |
|---|---|---|
| Design | 53% | - Flow design using Media Cloud ASM capabilities - Solution design using industry best practices - Reporting and analytics solution design - CI/CD strategy and deployment planning - Product model definition and pricing methodology (ASM) - Security model and permission set design - Data model design and object relationships - Integration architecture and system interoperability |
| Discovery | 27% | - Business process and system flow analysis in existing environments - Non-functional requirements identification for Media Cloud applications - Solution scoping and SOW definition using Media Cloud capabilities - Mapping use cases to Salesforce Media Cloud components - Integration of Media Cloud with third-party systems |
| Implement | 20% | - Security and sharing configuration implementation - Data migration strategy based on Media Cloud data model - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) |
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NEW QUESTION # 15
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
NEW QUESTION # 16
A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.
Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?
Choose 2 answers
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Designing orchestration plans benefits from creating a master end-to-end plan for sequencing order milestones and breaking orchestration into separate plans per functional area (provisioning, logistics, billing) to manage complexity and integration points. Using a single swim lane or over-describing commercial products is not recommended.
Reference:
Media Cloud Order Management Orchestration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management_orchestration.htm&type=5
NEW QUESTION # 17
When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification to Ad Space Creative Size Type uses a one-to-many relationship, allowing one show (Ad Space Specification) to be linked with multiple ad space formats (Creative Size Types) to handle different formats in the catalog.
Reference:
Media Cloud Catalog Design Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_catalog_data_model.htm&type=5
NEW QUESTION # 18
During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers
Answer: A,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
While many GAM functions can be automated through integrations, loading creatives and associating them to line items often require manual intervention to ensure the correct assets are linked. Inventory availability and order creation are generally handled programmatically or via Media Cloud integration.
Reference:
Media Cloud GAM Integration Workflow
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_manual_steps.htm&type=5
NEW QUESTION # 19
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Product Designer in Media Cloud allows modeling complex advertising products efficiently by associating them with Ad Space Specifications, ensuring correct mapping to ad inventory. This approach streamlines product configuration for sales users. Creating custom objects or relying solely on Product page layouts is less efficient and lacks native support for media-specific attributes.
Reference:
Media Cloud Product Designer Guide
Advertising Product Modeling Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_designer.htm&type=5
NEW QUESTION # 20
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