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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Apply personalization and dynamic content - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Map customer journeys across channels - Implement triggered and real-time journeys |
| Topic 2: Email Marketing | 18% | - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Create and optimize email content - Apply template and content block strategies - Ensure deliverability and inbox placement |
| Topic 3: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Configure lists and populations - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Implement data management and data extensions |
| Topic 4: Automation and Data Management | 14% | - Implement SQL activities for data processing - Utilize automation studio effectively - Manage contact data and data hygiene - Build and manage automation workflows - Configure imports and exports |
| Topic 5: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Provide actionable insights and recommendations - Configure and interpret standard reports - Build custom reports and dashboards - Analyze campaign performance |
| Topic 6: Discovery and Design | 18% | - Define success metrics and KPIs - Analyze customer data and segmentation needs - Document current state and desired future state - Gather requirements and understand business objectives - Identify integration points and data flows |
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NEW QUESTION # 153
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
Answer: C,D
NEW QUESTION # 154
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
Answer: C,D
Explanation:
Explanation/Reference:
NEW QUESTION # 155
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
Answer: D
Explanation:
To format the JSON payload from their commerce platform within the email, Northern Trail Outfitters should use the BuildRowSetFromJSON() AMPscript function. The BuildRowSetFromJSON() AMPscript function is a function that allows marketers to parse a JSON string and return a rowset object that can be used to display data within an email message. The BuildRowSetFromJSON() AMPscript function can handle nested JSON objects and arrays.References:https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/m
NEW QUESTION # 156
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
Answer: B
Explanation:
To resolve the issue of new contacts not receiving SMS messages due to missing country codes in the mobile number field, the best solution is to select 'Normalize Phone Number' in Journey settings .
* Normalize Phone Number : In Journey Builder's SMS activity settings, enabling the "Normalize Phone Number" option automatically formats phone numbers to the E.164 standard (e.g., +1 for US numbers) by appending the appropriate country code based on a specified default country (in this case, the United States). This ensures that phone numbers missing a country code are correctly formatted for SMS delivery.
* Why it works :
* SMS providers require phone numbers in E.164 format (e.g., +12025550123 for a US number).
* If the mobile number in the Salesforce Entry Data Extension lacks the country code (e.g.,
2025550123), the SMS will fail to send.
* Normalizing phone numbers at the journey level corrects this issue without requiring manual updates to Salesforce records.
Why the other options are incorrect:
* A. Select 'US' as the sending country in SMS activity : The sending country setting in MobileConnect determines the short code or long code used for sending, not the formatting of recipient phone numbers. It does not address missing country codes in the data.
* B. Format the phone field in Salesforce as +1[phonenumber] : While manually formatting phone numbers in Salesforce to include the +1 country code would work, it requires updating all existing records and implementing validation rules for new records, which is inefficient and prone to errors compared to normalization.
* D. Configure the phone field in Salesforce as US locale : Setting the phone field's locale in Salesforce affects display formatting (e.g., (202) 555-0123) but does not automatically add the +1 country code in the E.164 format required for SMS.
Exact Extract from Salesforce Documentation:
* Normalize Phone Number : "When you enable Normalize Phone Number in an SMS activity, Marketing Cloud automatically formats phone numbers to include the country code based on the selected country, ensuring compliance with E.164 standards for SMS delivery." (Source: Salesforce Help - MobileConnect SMS Activity Configuration )
* E.164 Format : "SMS messages require phone numbers in E.164 format, which includes the country code (e.g., +1 for the United States). Use normalization to correct improperly formatted numbers." (Source: Salesforce Help - MobileConnect Best Practices )
NEW QUESTION # 157
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
Answer: A,C,D
NEW QUESTION # 158
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