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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Next-Best-Action Concepts | 12% | - Customer engagement blueprint - Optimize Next-Best-Action strategy - One-to-one customer engagement - Define starting population - Optimize customer value in contact center - Always-on outbound essentials |
| Topic 2: Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
| Topic 3: Channels | 10% | - Multi-channel delivery - Real-time containers - Email and third-party integration |
| Topic 4: Engagement Policies | 15% | - Build engagement strategies - Define engagement policies - Design and manage customer journeys |
| Topic 5: Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Change management - Operational workflows |
| Topic 6: AI and Arbitration | 8% | - AI-driven prioritization - Action arbitration logic - Business levers for ranking |
| Topic 7: Decision Strategies | 15% | - Adaptive models - Design and test decision strategies - Predictive analytics integration |
| Topic 8: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Control outbound exposure - Set volume limits |
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NEW QUESTION # 85
You are a decisioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the leftand drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION # 86
U+ Bank wants to use Pega Customer Decision Hub to display a credit card offer, the Standard Card, to every customer who logs in to the bank website. What three of the following artifacts are mandatory to implement this requirement7 (Choose Three)
Answer: C,D,E
Explanation:
To implement this requirement, you need to create an action and the associated web treatment, a real-time container, and a business structure. An action is a proposition that you want to present to a customer, such as a credit card offer. A treatment is the way you present the action to a customer, such as an image or a text message. A real-time container is a configuration that defines how to deliver actions and treatments to a specific channel, such as a website or a mobile app. A business structure is a hierarchy of business groups and business issues that organizes actions into meaningful categories. Verified References: Pega Academy - Decisioning Consultant - Creating actions and treatments, Pega Academy - Decisioning Consultant - Configuring real-time containers, [Pega Academy - Decisioning Consultant - Defining business structure]
NEW QUESTION # 87
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal The Dank added engagement policy conditions to show the offers based on the bank's requirements.
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION # 88
In the following figure, a volume constraint uses the Return any action that does not exceed constraint mode with the three following action type constraints that have remaining limits:
1.Maximum 50 Daily with Action: Protect Your Device, 5 remaining
2.Maximum 75 Daily with Action: MyFone Buds, 7 remaining
3.Maximum 25 Daily with Action: MyFone AirPods Pro, 0 remaining
A customer, CUST-01, qualifies for all the three actions. Given this scenario, how many actions does the system select for CUST-01 in the outbound run?
Answer: C
NEW QUESTION # 89
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to Improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
Answer: C
NEW QUESTION # 90
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